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                                 Using technological advancements to keep
                                  beauty mobile, EDIA offers hair products for
                                  the time conscious, yet style savvy consumer.
                                  The EDIA design empowers by providing fresh
                                  and uniquely portable products for crafting
                                  individual, versatile looks. 
                                EDIA's foundation brings together the Fashion
                                  Session Stylist and Industrial Design worlds
                                  when creating our packaging, products and core
                                  concepts.   
                                 
                                EDIA products are aimed at the
                                  environmentally aware customer with a modern
                                  sensibility, each formulation drawing from
                                  decades of professional stylist experience.
                                  With EDIA's functional approach to style, fine
                                  retailers, select salons, and their clientele
                                  are offered innovative options to move beauty
                                  forward. 
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