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Team EDIA had the opportunity to share our hair styling product line with the brand managers of Mama Mio, fit skin for life at Cosmoprof North America in Las Vegas, Nevada.  Products mentioned in the testimonial are the Still Life Molding Wax and Serene Moisturizing Paste cocktailed to hold her look. Tweet us at @followedia or post a question on EDIA’s FB page for hair styling tips.

Thanks to Beatrice De Alba and her management for stopping by to visit with Team EDIA.  We are excited to forge a developing relationship and aligning EDIA Cosmetics For Hair styling products for her feature film and television production work.

Please visit the link to see Beatrice’s film credits to date:

http://m.imdb.com/name/nm0206866/

#naha #pba http://www.ediapro.com/shop

This special edition posting features three of the most popular players in UEFA football final Spain v. Italy. Players like #alonso, #ramos, balotelli, #pirlo who are star players on the football field millions of followers. Here’s what these popular football players would style their hair with using EDIA Cosmetics For Hair finishing line to get the look we all admire.

Sergio Ramos, star defender for Spain who also plays with Real Madrid club look can be achieved with EDIA Cosmetics For Hair Still Life Molding Wax for maxed out texture.

Xabi Alonso (pictured below), star midfielder for Spain who also plays with Real Madrid club look can be finished with EDIA Cosmetics For Hair Serene Moisturizing Paste to create detail and movement.

Hailing from Italy Andrea Pirlo(pictured below), who plays with Juventus club could use EDIA’s Still Life Molding Wax paired with our Sheen Brilliance Spray mist to add separation with a matte sheen.. Not pictured is the superstar of the Italian squad Balotelli with his signature blonde mohawk who would use EDIA’s Serene Moisturizing Paste ideal for adding detail and control to all hair types including naturally curly and ethnic hair.  Pictures are courtesy of www.uefa.com. This posting does not reflect an endorsement arrangement with the noted football professionals.  Moreover, this posting is purely for entertainment and education purposes.

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EDIA, as its continued pursuit to design and market consumer driven hair care products is affiliated with Cosmetics Manufacturing Association organization ICMAD as a Cosmetics Innovator. Cosmetics Innovator is a distinction for designing consumer cosmetics products that are cutting edge and leading the way.  “The combination of my industrial design background along with my co-founder DJ Riggs session stylist experience.  We have created a line of styling solutions with global reach and impact,” says Remyi Cole EDIA’s president and co-founder.

To learn more visit EDIA’s website for more information.

Study of Brand Engineering article, May edition of GCI Magazine.
By Remyi Fredson-Cole (Co-Founder and President of EDIA Cosmetics For Hair)

GCI magazine is the business information resource for marketers, brand managers, manufacturers and executives in the global beauty industry. Industry professionals look to GCI for the strategies, trends, analyses and market data that translate into brand impact.

EDIA continues to push the envelope creating trends in personal care hair products and hairstyling under the creative direction of DJ Riggs. To that end EDIA’s Executive Creative Director is a finalist in NAHA category:

The North American Hairstyling Awards are the pinnacle industry recognition for hair dressing. The timing of this exemplifies the focus and market understanding EDIA has for its consumer direction of its capsule collection line of hairstyling products. Team EDIA will be exhibiting in Pavilion A: Emerging Beauty section at COSMOPROF North America Las Vegas July 22nd-tho booth A27401.

COSMOPROF LAS VEGAS 2012

ABOUT EDIA Cosmetics For Hair: A capsule collection line of hair styling products debuting Still Life Molding Wax, Liquid Light Serum Hair + Skin, Serene Moisturizing Paste, Brilliance Spray Mist. Our line of styling products are designed for the on-the-go consumer with chic, fashion forward and environmentally conscious appeal. EDIA is also proud member of ICMAD (Independent Cosmetics Manufacturers & Distributors); recognized as a Cosmetics Innovator by ICMAD and Green Packaging Honorable Mention by ELLE Magazine. EDIA Cosmetics For Hair Manufacturing Company, a Texas based corporation founded in 2010 by Remyi Fredson-Cole and DJ Riggs. For more information please visit www.ediapro.com or call 866-499-3342 (EDIAPRO).

EDIA Cosmetics For Hair Mfg Co, a Texas based corporation set to launch their style aide retail line Summer 2012 at Cosmoprof Las Vegas, NV is now a member of ICMAD. A global organization made up of cosmetic companies. “We have had this association on our radar and looking forward to taking advantage of the benefits of the membership,” says Remyi Fredson-Cole of EDIA.

@xristinakolovos Christina Kolovos, Canadian based Celebrity Stylist
Thank you to @FOLLOWEDIA for the amazing EDIA sample pack! I will be spreading the word how much I love Still Life & Liquid Light!